Customer
The indie musical artist or signed artist who needs to understand the various key levers of earning income as well as the manager or label that supports the artist.
More about Arelia
The ARELIA Music Business OS® platform harmonizes social media, streaming, distribution, publishing, earnings and fan connections together in one place.
Product
Data analytics and music business management system, provided as a web app.
Vertical
Music & Entertainment, Software (SaaS)
Buyer persona
Independent artists, managers, and indie labels
GEO
Worldwide
Technology
ASP.NET, React, MUI, Azure, Azure CosmosDB, Azure Open AI
Provided services
Architecture Design from inception, Application Development, Performance Optimization, Quality Assurance
Background
The client approached us with the need to augment their current development team to co-create a digital solution that would help artists and indie labels build and manage their earnings, and view and manage streaming stats, distribution data, publishing data, and social media stats while easily managing connections to the most popular music business apps and services.
To bring this idea to life, it was necessary to develop a platform that would make the analytical capabilities and convenient management system used by major labels available to independent artists.
Task
Our first and main task was to research and figure out how to gather data from services that do not provide it in an explicit way. We had to collect this information from sources in a single place.
Also, we had to create a reliable and efficient analytical system that could manage data from these resources, transform it into insights, and visualize it into easy-to-comprehend charts. The client insisted on a beautiful user experience to keep people engaged.
Challenge
The main challenge was connecting to services and platforms that do not provide access to or do not have an API in order to gather non-public, user-specific data. Outside of major labels hiring teams of people and hiring custom software developers to create systems to gather this data, no independent web app has done this before.
The data we needed to is especially valuable as this is the only way to get a real picture of the results of users’ (artists) stats regarding the key areas of managing a successful music career. Moreover, only specific data for that artist can be used to provide artists with actionable insights.
Solution
The client had a robust roadmap which included AI, and other innovative features, but we needed to tailor our web application to focus only on the most necessary functionality, while maintaining a beautiful user experience and efficiency.
The platform integrates data from various industry-specific sources, such as streaming services (Spotify, Apple Music, etc), social media platforms (Instagram, Facebook, TikTok, etc), distributors (CD Baby, DistroKid, etc), publishers (SongTrust, BMI, etc) digital payment systems, and merchandise sales channels, into a single, cohesive interface.
To transform this data into insights, we are developing AI-powered analytics and inference capabilities. AI algorithms can analyze gathered information according to various aspects of the music business, including audience engagement, streaming performance, social media interactions, and fan demographics. After the launch of this feature, app users will understand not just what is happening, but why, and how to optimize their efforts for better outcomes.
Another solution is comprehensive data visualization. The platform offers a wide range of customizable dashboards that present critical information in a clear and actionable format. Users can access
Streaming Dashboard that consolidates data from multiple streaming services, providing a complete view of how their music is performing across different platforms.
Earnings Management: Easily view and manage earnings from multiple sources including streaming, songwriting, publishing, mechanical, performances, tips/donations, and merchandise sales.
Social Dashboard that allows you to monitor the musician's presence in social networks and build stronger relationships with the fanbase. This includes key metrics from social platforms, fan demographics, post interactions, and trends.
Additionally, the platform’s Connections & Integrations Dashboard streamlines the management of relationships with distributors, Performance Rights Organizations (PROs), and other key partners. Visualization of key data points and metrics from these integrations helps users maintain a strong network of connections that support their career growth.
Results
We have created an automated app for independent musicians and indie labels that helps them:
– manage their unique brand much more efficiently;
– easily analyze their target audiences;
– connect with their fans seamlessly;
– grow earnings opportunities;
– manage the many facets of their music business online in one place.
ARELIA has full functionality for managing publishing, streaming, earrings, and social and fan connections in one place. Overall, this solution not only simplifies data management but also empowers artists with the tools they need to make strategic, data-driven decisions, ultimately helping them to grow and sustain their careers independently.
Tech Stack
Testimonial
Robert Wells
Founder + CEO
Their commitment to excellent customer service and delivering a high-quality product was very impressive. Devessence has successfully delivered a high-quality product that met the client's expectations. The team has meticulously maintained the backlog and tailored their sprint planning to the client's needs. They have also adhered to deadlines and responded quickly when the client requested a pivot.
